Innovation of the Week (week 11)
- Memobottle
- Mar 10, 2016
- 1 min read
Jesse Leeworthy and Jonathan Bryt grew up spending time at the beach and noticed and increasing number of plastic bottles being washed ashore. They discovered that people in the US would buy 50 billion single use water bottles a year in turn, spending 14000x more than if they were to drink tap water (which is drinkable). The two innovators also found it frustrating trying to fit round bottles into laptop/ small bags. So they set out designing a product that would optimise transportation but still held the functionality of traditional water bottles.
This is what they came up with.
A reusable bottle that resembled the shape and sizes of a piece of paper, thus the name Memobottle. Because it is so thin and takes the dimensions of paper sizes A5 and A6 the products are able to simply slide into your bag without the bulk.
The Design is ingenious, elegant and environmentally insightful.
A5 memobottle™
BPA-Free | 750ml | Slimline
The A5 memobottle™ is ideal for travelling, the office or coupled with college books. Holding 750ml, the A5 memobottle™ is a reusable water bottle for the premium drinker. It slides into your bag.
A6 memobottle™
BPA-Free | 375ml | Slimline
The petite A6 memobottle™ is designed to fit in your pocket, handbag or held while jogging. It's slim and considered form appeals to the active and social lifestyle.
Source (x)
تعليقات